Monday, November 20, 2006

The Results of the Identity Survey

The Good News Team (GNT) has done it! After examining and reading all of the responses to the congregation questionnaire, they have determined the answers to the questions: Who are We? Why are We Here? and Who is Our Neighbor?

Here is the summary statement of those three questions:

We are a loving, open-minded, caring, dedicated church on a journey to learn, laugh, discover, grow, worship, and praise God together. We invite anyone who needs help on life's journey to experience our hospitality.

As many of you know, the GNT has been working diligently with these questions in order for them to ensure that when we advertise ourselves to our various communities, we are who we say we are. This idea stems from the understanding of the philosophies of branding and marketing.

When it comes to branding and marketing, we are not negating the power and authority of the Gospel, rather we are distinguishing ourselves for the benefit of our prospective member. In this way, we hope that a prospective member will have an understanding of our identity and will be able to make an informed decision as to whether or not their gifts and talents will make a good fit with us. Given that there are many churches that a prospective member may choose to attend, branding and marketing our church as honestly and sincerely as possible will help grow our church accordingly.

When you see a member of the Good News Team, be sure and thank them for the dedication and hard work.

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